Competing for motivated consumers online has become increasingly difficult. Traditional direct marketing channels such as Paid Search have become increasingly expensive, while Search Engine Optimization for a single web property can only get an organization so far. Display networks and Social Media provide broad reach, but little consumer intent resulting in poor conversions. Individual organizations can only acquire so many online leads on a direct basis, and these are more and more difficult to acquire and less and less profitable.
Legacy lead vendors that "aggregate" and sell leads to industry are facing many of the same pressures - it is getting more expensive to arbitrage Internet traffic, and as margins collapse, third party partners to aggregators provide increasing lead volume - a large majority of which is of suspect quality and difficult if not impossible to audit.
Index Companies has taken an entirely different approach. We are building the largest niche media presence on the traditional and mobile web, comprising tens of thousands of niche web properties. Our fully owned and operated network receives visits from consumers searching for, typing in and sharing very specific information. The consumers that reach our network are always highly motivated and convert extraordinarily well.
Our collective experience in online media and marketing has allowed us to build proprietary algorithms that ensure that we build and produce web properties that will deliver effective leads for our clients, profitably, at scale.
Contact us today to learn more about our solutions.